In India, outdoor marketing is rapidly growing as it reaches a wider audience. More and more businesses are turning to this form of advertising, due to the multiple benefits it offers. In addition to connecting with a wide range of audiences, it also helps brands to convey their messages in unique ways.
Can’t wait to capture the attention of audiences and stand out from other competitors? Well, to undergo a remarkable transformation, you must first have a clear understanding of OOH (Out of home) and its trends. To help you, here are the different outdoor advertising trends you must know.
What is Out-of-Home Advertising?
Also known as out-of-home advertising, outdoor advertising is the type of advertising that customers see when they are outside their homes. It is a marketing strategy that advertises a brand’s or business’s products and services through public displays.
It is eye-catching and leaves a lasting impression on people’s minds, be it they are driving or walking. They are placed in high-traffic areas such as shopping centres, intersections, main city roads and public spaces. It aims to reach a large audience and people of all ages and backgrounds.
Different Advertising Trends in India
Now that you know what outdoor advertising is, you must be wondering about its different trends. Aren’t you? Well, for your deeper understanding, here are the OOH advertising trends you must know:
1. Billboards
Billboards are large outdoor advertising spaces designed to catch the attention of vehicles and pedestrians. They are designed to be simple, creative and eye-catching and are mainly found close to heavy traffic areas. Billboard advertising refers to the process when brands and businesses buy ad space on billboards to advertise their campaigns, products and services.
2. Hoardings
Advertising hoardings are large boards placed around a construction site that display printed graphics and designs. These panels can sometimes be left blank but they effectively work as the foundation for an outdoor marketing campaign. When it comes to outdoor advertising, hoardings with large graphics are the most vibrant and eye-catching form.
3. Digital Hoardings
Digital hoardings advertising refer to the process of placing ads on digital screens or billboards in high-traffic areas. This includes shopping malls, train stations, airports, etc. Because they enable dynamic material, they can be updated frequently. This type of advertising is impactful and more engaging, compared to traditional hoardings.
4. Pole Kiosks
When talking about outdoor advertising, the first thing that hits the mind is big banners and billboards. Isn’t it? But outdoor advertising isn’t limited to these. Pole kiosks are a game-changer and are also called lamp post advertising. They are made up of tiny, portable display panels that are placed on electric poles in a row on main city roads. Despite their small size, they can catch the public’s attention if placed back-to-back or strategically.
5. Unipole
Another best outdoor advertising trend is unipole advertising. It refers to a single pole structure or column that displays ads at a height and is mainly found alongside busy roads and unusual places. When it comes to the number of views received, this advertising makes a great impact.
6. BTL
BTL or below-the-line advertising is a targeted and direct approach to marketing type of outdoor advertising. It includes strategies such as placing ads on autorickshaws, buses and roadways to get more people to engage with a particular business or brand. This type of advertising targets mainly an individual or a group of customers in a more personalized manner. Well-established brands that follow this advertising mainly focus on increasing conversions rather than spreading awareness.
7. Transit Advertising
Transit advertising acts as a moving billboard and can fit into a larger OOH advertising. Because it includes advertising on taxis, trains, rideshares, trucks and more, it gets the brand’s messages into communities fast as people of all statuses use public transportation. These advertisements are effective at reaching people who are on the move for different purposes. Some popular transit advertising are cab branding, bus branding, metro branding and more.
8. Airport Branding
Airport branding is the process of creating a distinctive identity for an airport to enhance the traveller’s experience. It refers to promoting brands or products within the airport’s terminal. To promote their brands and products, airport branding uses different mediums such as digital units, overhead signs, billboards, etc.
9. Newspaper Ads
Newspaper advertising refers to placing promotional messages in newspapers to advertise products and services. It makes announcements about events or recruits for jobs. Newspaper ads come in different sizes, contents and formats. They are designed to raise brand awareness, announce special offers, promote products, and more.
Benefits of Out-of-Home Advertising
Talking about the benefits of outdoor advertising or out-of-home advertising, it is endless. For your better understanding, here are some major benefits it brings:
1. Localized Strategy
Outdoor advertising is the key to having a local impact. By placing ads and conveying messages in public places, businesses can reach local audiences. It allows brands to connect with their target audience on a more personal level.
2. Brand Identity
Another benefit of outdoor advertising is brand recognition, thanks to its huge and noticeable formats. Whether displayed on a tall billboard or in a prominent area, they attract attention and create a lasting impression. As a result, they help to raise brand awareness, thereby strengthening brand identity in the market.
3. Continuous Exposure
Another benefit of out-of-home advertising is continuous exposure as they are visible every day of the week. Because they have no time constraints, they stay long in the public eye and mind. The continuous exposure as a result gradually increases brand awareness.
4. Versatile
Outdoor advertising is versatile and highly adaptable. They offer a variety of ad styles which allows brands and companies to select the most effective form according to their business needs. Outdoor advertising is an effective solution for campaigns and can be customized using a variety of media.
Enhance Your Brand Reach and Visibility
Overall, brands and businesses, be they small or big can reach their targeted audiences massively through different outdoor advertising trends. However, to stand ahead of the competitors, it is important to rely on professionals and companies who excel in offering outdoor advertising services